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  1. Research Article Research Article Research & Resources

    Peer acceptance of vaping tied to e-cigarette initiation

    Research from Truth Initiative found that young people who go on to start vaping already had elevated perceptions that their friends viewed vaping as accepta

  2. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  3. Report Report Research & Resources

    Why illegal e-cigarettes pose a threat to your community

    Proactive enforcement and retailer compliance can reduce sales of illegal e-cigarettes, protecting the health of our nation’s young people and strengthening

  4. News Article News Article Research & Resources

    Truth Initiative celebrates Pride month by expanding quit support in LGBTQ+ communities

    This Pride month, Truth Initiative is celebrating queer health by showing support for those quitting nicotine and sharing resources at Pride events across th

  5. News Article News Article Research & Resources

    How to talk to your child about nicotine

    Here are 4 tips to help parents have constructive conversations about nicotine addiction with their children.

  6. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  7. News Article News Article Research & Resources

    College grantees are reshaping campus culture around nicotine use

    Across the country, college students are leading creative initiatives to bring awareness to their 100% tobacco/nicotine-free campus policies and share resour

  8. News Article News Article Research & Resources

    While cost of living rises, nicotine gets cheaper

    Despite the rising cost of living, nicotine has become more affordable; especially for young people.

  9. News Article News Article Research & Resources

    3 ways nicotine addiction impacts mental health

    While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.

  10. News Article News Article Research & Resources

    The majority of e-cigarettes on the market are illegal

    Unauthorized e-cigarettes, low in cost and high in nicotine concentration, are dominating the U.S.

  11. Research Article Research Article Research & Resources

    Huge rise in nicotine sold through oral nicotine pouches

    Oral nicotine pouches are one of the fastest growing nicotine product categories, and some people are dual-using with e-cigarettes or cigarettes.

  12. Report Report Research & Resources

    E-cigarettes and Youth Affordability

    Affordable products containing high concentrations of nicotine put young people at risk of nicotine addiction.