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  1. News Article News Article Research & Resources

    How to support someone who wants to break up with their vape

    Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

  2. News Article News Article Research & Resources
  3. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  4. News Article News Article Research & Resources

    Quitting vaping in 2025: Top tips and resources

    There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

  5. News Article News Article Research & Resources

    “Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program

    “Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr

  6. News Article News Article Research & Resources
  7. News Article News Article Research & Resources

    U.S. retail sales data show 86% of e-cigarette sales are for illegal products

    New research from Truth Initiative finds that the overwhelming majority – more than 86 percent – of e-cigarettes on the market are illegal products.

  8. Infographic Infographic Research & Resources

    Oral nicotine pouches

    Oral Nicotine Pouches Infographic

  9. Infographic Infographic Research & Resources

    E-cigarettes

    E-cigarette one page infographic

  10. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

  11. Report Report Research & Resources

    Vaping Lingo Dictionary: A guide to popular terms and devices

    This resource presents a list of popular words, phrases, products and general language used to refer to vaping/e-cigarette use.

  12. News Article News Article Research & Resources

    How tobacco imagery in Emmy-nominated animated shows is exposing young people to smoking

    Four popular animated shows nominated for the 2024 Emmy Awards – “The Simpsons,” “Family Guy,” “Bob’s Burgers,” and the winner, “Big Mouth” – feature tobacco