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Stay up to date on the latest statements, announcements and press releases from Truth Initiative. For media inquiries and information, contact us at [email protected] or 202-454-5561.

Press Release

Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco

truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking...

Press Release

US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes

It is terrific news that the results of the 2015 National Youth Risk Behavior Survey...

Press Release

Progress ending youth tobacco use stalled - National Youth Tobacco Survey 2015

Truth Initiative CEO Robin Koval responds to new data in the NYTS 2015.

Press Release

National public health org brings on women’s health and wellbeing leader

Truth Initiative has brought on a veteran of the reproductive health, education and advocacy arena...

Press Release

Truth Campaign snags 2 Ogilvy Awards

truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth...

Press Release

Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion...

Press Release

truth® and Vans morph culture-changing art into bold fashion statement

When it comes to teen tobacco use, truth believes creativity speaks louder than words. That’s...

Press Release

Significant drop as teen cigarette smoking hits 7%

Teen cigarette use has declined to an historic low of 7 percent, proving that national...

Press Release

Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers...

Press Release

Vine stars debunk social smoking myths with truth

Vine stars have an important message: no matter how much or how little you smoke...

Press Release

CDC/FDA show seven of ten youth using tobacco use flavored products

The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA)...

Press Release

New U.S. Senate bill would raise tobacco legal age from 18 to 21

The best way to protect adolescents from tobacco related illness and death is to help...