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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Page

    Detail Page Title

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  3. Infographic Infographic Research & Resources

    Types of cancer caused by tobacco

    Tobacco has firmly established links to at least 12 different kinds of cancer

    Jun. 06, 2016
    Harmful Effects of Tobacco
    Health
  4. Various flavors of puff bars
    Press Release Press

    FDA Action on Disposable E-Cigarettes is a Strong Step Forward and Underscores Need for Comprehensive Regulation of All Types of Flavored Vaping Products

    We applaud the FDA’s action against the makers of Puff Bar and nine additional disposables e-cigarette manufacturers to remove their flavored disposable e-ci

    Jul. 21, 2020
  5. e-cigarettes
    Report Report Research & Resources

    Vaping Lingo Dictionary: A guide to popular terms and devices

    This resource presents a list of popular words, phrases, products and general language used to refer to vaping/e-cigarette use.

    Oct. 08, 2024
    Emerging Tobacco Products
    E-cigarettes / Vaping
  6. Screenshots of discreet shipping vapes on TikTok
    Research Article Research Article Research & Resources

    Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

    TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

    Feb. 05, 2024
    Emerging Tobacco Products
    E-cigarettes / Vaping
  7. Various flavors of puff bars
    News Article News Article Research & Resources

    What are Puff Bars?

    Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors

    Jan. 31, 2020
    Emerging Tobacco Products
    E-cigarettes / Vaping
  8. e-cigarette
    Research Article Research Article Research & Resources

    Study explores characteristics of tobacco and e-cigarette online advertisements

    A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

    May. 12, 2013
    Tobacco Industry Marketing
    Advertising Marketing
  9. Infographic Infographic Research & Resources

    E-cigarettes

    E-cigarette one page infographic

    Jun. 07, 2022
    Emerging Tobacco Products
    E-cigarettes / Vaping
  10. Infographic Infographic Research & Resources

    Secondhand smoke

    Secondhand smoke one page infographic

    Jun. 07, 2022
    Harmful Effects of Tobacco
    Secondhand Smoke
  11. Infographic Infographic Research & Resources

    Tobacco Flavors

    Flavors one page infographic

    Jun. 23, 2021
    Emerging Tobacco Products
    Flavors
  12. Concerned girl on laptop
    Infographic Infographic Research & Resources

    Vaping Nicotine and Mental Health Infographic

    Vaping nicotine and mental health one page infographic

    Feb. 09, 2022
    Emerging Tobacco Products
    E-cigarettes / Vaping