Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

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  1. Silver Award

    2017 Effie Award

    Disease Awareness & Education: Advocacy

    Finishers 2.0

  2. Gold Award

    2017 Effie Award

    Influencers 

    Prevent #CATmageddon

  3. Winner Award

    2017 IAC Award

    Rich Media Unit

    #CATmageddon TrueX unit

  4. Winner Award

    2017 Shorty Social Good Awards

    Environment & Sustainability

    Cigarettes:  The Ultimate Clingy Ex

  5. Winner Award

    2017 PRSA Thoth Awards

    Integrated Communications: Associations/Nonprofit Organizations

    #Catmageddon

  6. Gold Award

    2017 Shorty Social Media Award

    Hashtag

    #CATmageddon

  7. Silver Award

    2017 Shorty Social Media Award

    Call To Action

    #CATmageddon

  8. Winner Award

    2017 Shorty Social Media Award

    Pets & Animals

    #CATmageddon

  9. Winner Award

    2017 PRSA Bronze Anvil

    Media Relations, Nonprofit Organizations

    #CATmageddon

  10. Winner Award

    2017 PRSA Bronze Anvil

    Creative Tactics, Associations/Government/Nonprofit Organizations

    #CATmageddon

  11. Award of Excellence Award

    2017 PRSA Silver Anvil

    Public Service (not-for-profit)

    #CATmageddon

  12. Winner Award

    2018 Clio Awards

    Film Technique (Music - Adapted)

    "Twinkle Twinkle Little Dick"