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  1. 2019 Alliance for Workplace Excellence

    Health & Wellness Seal of Approval

    Truth Initiative

  2. 2019 Daytime Emmy Awards

    Outstanding Special Class - Short Format Daytime Program

    Treatment Box

  3. Infographic Infographic Research & Resources

    Tobacco Nation: An Ongoing Crisis

    Tobacco Nation 2019 report one page infographic

  4. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

  5. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

  6. 2019 Alliance for Workplace Excellence Awards

    Seal of Approval

    Truth Initiative

  7. News Article News Article Research & Resources

    How a group of Indiana youth is changing social norms around smoking

    Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

  8. News Article News Article Research & Resources

    E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades

    New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac

  9. News Article News Article Research & Resources

    Youth-rated films nominated for Oscars feature more tobacco imagery than previous years

    Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.

  10. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  11. News Article News Article Research & Resources

    5 ways tobacco is normalized in entertainment and pop culture

    As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,

  12. Report Report Research & Resources

    Action needed: Youth and marijuana

    Youth should not be using marijuana and we should develop policies that prioritize the protection of young people.