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  1. Research Article Research Article Research & Resources

    How to recruit and retain young people to get better survey results

    Truth Initiative® researchers share effective strategies that other public health groups can use to recruit and retain young people for surveys.

  2. News Article News Article Research & Resources

    Where we stand: Retail tobacco marketing, price discounting and promotion

    Consistent with Truth Initiative’s vision of a future where tobacco is a thing of the past, we support the following policies with regard to tobacco retail m

  3. Report Report Research & Resources

    Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

    The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l

  4. White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

    Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.

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  7. News Article News Article Research & Resources

    States to spend less than 2 percent of tobacco revenue on cessation and prevention

    States will bring in $26.6 billion in payouts from the 1998 tobacco settlement and tobacco taxes, but will spend less than 2 percent of it on programs to cur

  8. Next chapter begins as tobacco control leader becomes Truth Initiative

    The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth®campaign for 15 yea

  9. News Article News Article Research & Resources

    An end to commercial tobacco use? Public health experts weigh in

    The “endgame” strategy to move toward the end of commercial tobacco and nicotine use, except medications approved by the FDA, is gaining momentum

  10. News Article News Article Research & Resources

    Truth Initiative and CVS launch program to help HBCUs and community colleges go tobacco-free

    Truth Initiative and the CVS Health Foundation are joining together to support HBCUs and community colleges implement smoke- or tobacco-free campus policies.

  11. Quit vaping program from Truth Initiative also helping 18- to 24-year-olds abstain from cigarette smoking

    New study shows This is Quitting, a free and anonymous text message program to help young people quit vaping nicotine was also effective in promoting abstine

  12. Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin

    There is simply no place for an industry that continues to cause millions of deaths annually to be taken as a serious collaborator towards solving the very e