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  1. News Article News Article Research & Resources

    Sex sells: A look at the tobacco industry’s use of sexual themes to sell products

    As the tobacco industry has evolved, companies continue to use sex to appeal to consumers and associate tobacco products with masculinity and virility.

  2. News Article News Article Research & Resources

    'Black Lives / Black Lungs' documentary shows how menthol tobacco ended up in black communities

    “Black lives / Black Lungs” explores the history, marketing tactics and impact of the tobacco industry targeting African-Americans with menthol tobacco produ

  3. News Article News Article Research & Resources

    How tobacco products harm the environment from their manufacture to consumption

    The process of growing tobacco, manufacturing tobacco products and delivering them to retailers causes severe and irreversible damage to the environment.

  4. News Article News Article Research & Resources

    Truth Initiative partners with American Heart Association

    Truth Initiative and AHA/ASA are collaborating to increase awareness about tobacco’s impact, especially on the African-American community.

  5. News Article News Article Research & Resources

    By the numbers: Pets and smoking

    We’ve broken down the facts and figures on the impact of smoking on our furry loved ones.

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the military

    The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.

  7. Research Article Research Article Research & Resources

    Exposure to e-cigarette ads may enhance curiosity/usage among young adults

    Exposure to e-cigarette advertisements may enhance curiosity and usage among young adults, according to the study “Impact of Exposure to Electronic Cigarette

  8. News Article News Article Research & Resources

    Great Outdoors Month: Keep nature great by ending tobacco use

    June is Great Outdoors Month; cigarettes and cigarette butts make up nearly 38 percent of all litter collected in the United States.

  9. Research Article Research Article Research & Resources
  10. Prescription Drug Safety

    To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ

  11. Curriculum Curriculum Curriculum

    Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na

  12. Page

    Partnerships

    We join with state and local governments, corporations, nonprofits, and philanthropies to expand the impact of our prevention and cessation resources.