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Why is smoking still being glamorized in media and pop culture?
Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.
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Stress cited as top barrier to quitting for young adult smokers
More than half of young adult cigarette smokers say that losing the ability to handle stress and withdrawal or cravings are barriers to quitting smoking, acc
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Study highlights importance of strong local flavored tobacco policies, as federal regulation falls short
A new Truth Initiative study analyzing the strength and reach of local policies found that less than 1% of the population is protected by a strong local poli
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Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products
We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products
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2016 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards
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2015 Effie Award Winner
Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards
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Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications
We cannot afford to wait any longer for the menthol and flavored cigar rules to be enacted.
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Could 2019 be the year when pharmacies finally stop selling tobacco products?
Thousands of pharmacies continue to sell tobacco, including most Walgreens stores, the country’s second largest pharmacy chain.
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What can streaming services do about exposing youth to on-screen smoking?
Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?
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Expanding our mission with an opioid education and prevention campaign
Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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