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Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic
More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.
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More than half of young people consider quitting vaping in 2022, new survey finds
For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.
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E-cigarette industry spends millions on discounts and sampling, practices that help recruit young users
Price incentives like discounts, coupons, and sampling can undercut the impact of excise taxes and other proven effective tobacco control measures
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Ending youth e-cigarette epidemic at risk if FDA doesn’t act fast to remove flavors and fully regulate products as industry quickly innovates
The latest NYTS data are consistent with other research which showed that youth e-cigarette use was significantly impacted during the height of the pandemic.
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truth asks if it is just business or is it exploitation
A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.
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4 foods and drinks that could help smokers quit
Certain foods and drinks can be a potential benefit—or burden—when trying to quit smoking.
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New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting
More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.
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5 keys to reversing the youth e-cigarette epidemic
Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.
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Our Team
![Amanda Graham Headshot]()
Amanda L. Graham
As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.
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Policies to reduce cigarette litter have strong support
Nearly three-quarters (72.4%) of U.S.
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Most young e-cigarette users want to quit, 1 in 3 has tried in the past year
A majority of young e-cigarette users say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month, ac
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Truth Initiative Board Chair Mike Moore announces CEO and President Robin Koval will retire after a decade of transformational leadership
Robin Koval, CEO and President of Truth Initiative, will retire in October 2023 after 10 years of transformational leadership.
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