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  1. New research underscores need for FDA take action on misleading packaging

    Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

  2. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

  3. Research Article Research Article Research & Resources

    New research sheds light on who smokes menthol cigarettes

    Young adults who smoke menthol cigarettes are more likely to be female, black or Hispanic, or identify as LGBT compared to non-menthol smokers

  4. News Article News Article Research & Resources

    New grants fund research linking cessation with lung cancer screening

    Truth Initiative secured funding from the National Cancer Institute to study ways to help lung cancer screening patients quit smoking.

  5. Research Article Research Article Research & Resources

    How humor can boost response rates in online survey research

    Incorporating humor tailored to the voice of the audience can be an easy, efficient and effective way to increase survey response rates among young adults.

  6. News Article News Article Research & Resources

    New research will explore ways to help heavy drinkers quit smoking

    Researchers at the Schroeder Institute® for Tobacco Research and Policy Studies at Truth Initiative have been awarded a grant from Brown University and the N

  7. News Article News Article Research & Resources

    New research affirms need for FDA to regulate online e-cigarette ads

    Teens most drawn to e-cigarettes by online ads

  8. Research Article Research Article Research & Resources

    Research shows need for FDA action on American Spirit's misleading cigarette packaging

    Research shows that aspects of American Spirit cigarette packs lead U.S.

  9. Research Article Research Article Research & Resources

    Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

    The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.

  10. Quit Vaping Study

    Check to see if you’re eligible to participate in a clinical trial evaluating a new quit vaping program developed by Truth Initiative.

  11. News Article News Article Research & Resources

    Why American Spirit cigarettes could be especially dangerous

    New research shows that cigarette pack design elements and descriptors continue to influence smokers.

  12. Report Report Research & Resources

    Smoking in Films: 2021

    The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.