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Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars

The targeted marketing of flavored tobacco products like flavored cigars presents another way tobacco is a social justice issue.

Truth Initiative Statement on Reagan-Udall Foundation Evaluation of FDA’s Tobacco Program

The report issued this week from the Reagan-Udall Foundation identifies operational improvements needed to ensure CTP can effectively do the full breadth of

FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults

Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.

Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

Our top issues

In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

truth campaign proven to drive down smoking rates across different demographic groups

A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od

Tobacco is a Social Justice Issue

Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits

Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.

Tracing the racist tactics of the tobacco industry

Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.

Fast Company recognitions underline why youth tobacco prevention is more important than ever

Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.