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  1. Tobacco industry allies launch outrageous attack on FDA efforts to protect kids, save lives

    This attack is an orchestrated effort by the tobacco industry and its political allies to protect the industry’s profits at the expense of our nation’s child

  2. News Article News Article Research & Resources

    How much nicotine is in JUUL?

    The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we

  3. Report Report Research & Resources

    Pharmacists and customers agree: Tobacco does not belong in pharmacies

    Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco — a product that kills 1,300 people every day.

  4. News Article News Article Research & Resources

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

  5. Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits

    Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.

  6. Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

    Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.

  7. Truth Initiative and Wellable partner to deliver comprehensive smoking cessation resources

    A new partnership brings smoking cessions tools from the EX Program from Truth Initiative to the Wellable network of employee wellness

  8. News Article News Article Research & Resources

    What do pharmacists think about their stores selling tobacco?

    To learn more about how pharmacists view the issue, Truth Initiative led a discussion with a group of 29 pharmacists in December 2018.

  9. Research Article Research Article Research & Resources

    One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

    35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

  10. News Article News Article Research & Resources

    6 important things to know about IQOS, the new heated cigarette product

    The FDA decided in April that Philip Morris International can now begin marketing and selling a heat-not-burn device called IQOS, the first product of its ki

  11. Why JUUL’s decision to pull ‘all’ flavors deserves no praise

    JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.

  12. News Article News Article Research & Resources

    Here’s another reason to remove smoking from video games

    With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.