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  1. Truth Initiative Applauds FDA Decision on Big Tobacco’s Menthol E-Cigarette Products

    Truth Initiative applauds the FDA's decision to issue marketing denial orders (MDOs) for two of R.J.

  2. News Article News Article Research & Resources

    New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

    truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

  3. Truth Initiative Statement on Reagan-Udall Foundation Evaluation of FDA’s Tobacco Program

    The report issued this week from the Reagan-Udall Foundation identifies operational improvements needed to ensure CTP can effectively do the full breadth of

  4. News Article News Article Research & Resources

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

  5. 2022 survey shows youth e-cigarette epidemic remains a serious public health threat

    Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

  6. News Article News Article Research & Resources

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

  7. FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults

    Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.

  8. News Article News Article Research & Resources

    Q&A: LGBT pride in ending nicotine and tobacco use

    Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.

  9. Research Article Research Article Research & Resources

    “Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

    A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes

  10. Report Report Research & Resources

    Industry influencer: how tobacco content is infiltrating social media

    Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

  11. News Article News Article Research & Resources

    4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction

    The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.

  12. News Article News Article Research & Resources

    Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

    Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers