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Jennifer Gendron

Head of Development, Innovations

Truth Initiative


Jenn Gendron oversees sales, marketing, client success and partnerships for the EX® Program, a digital tobacco cessation program for employers and health plans. She brings two decades of experience in sales, marketing, client success and nonprofit leadership with a business and clinical background. She provides leadership and a deep understanding of B2B go-to-market strategies, new business creation and channel strategy within the health and wellness industry. 

Most recently, Gendron was chief revenue officer at MeYou Health, a SaaS, well-being platform where she led its go-to-market strategy and directed sales, client success and marketing. Prior to MeYou Health, she served in leadership roles at Virgin Pulse, a corporate wellness provider, and E4 Health, a healthcare management solution. 

Gendron received her master's degree in social work from Salem State University and MBA from Northeastern.

Truth Initiative