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The power of truth
For 25 years, truth® has been delivering the facts about smoking, vaping, and nicotine addiction to empower young people to make informed choices and influence their peers and communities to do the same.
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New research will explore ways to help heavy drinkers quit smoking
Researchers at the Schroeder Institute® for Tobacco Research and Policy Studies at Truth Initiative have been awarded a grant from Brown University and the N
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Where we stand: DOT bans vaping on airplanes
Use of e-cigarette and vaping products has outpaced tobacco control regulations, and the products remain unregulated by FDA pending the completion of deeming
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Leading health organizations seek to intervene in defense of FDA rule on e-cigarettes, cigars
Six leading public health organizations today asked federal courts to allow them to intervene in two lawsuits brought by the electronic cigarette and cigar i
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51 health groups urge administration to defend and enforce FDA rule for e-cigarettes, cigars
Fifty-one leading health groups today urged the current administration to defend and fully implement the 2016 Food and Drug Administration (FDA) rule establi
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Where we stand: Federal collection of electronic nicotine delivery systems marketing & product data
he Federal Trade Commission (FTC) has collected information on the sales and marketing expenditures of cigarettes and smokeless tobacco products and reported
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Truth Initiative partners with American Heart Association
Truth Initiative and AHA/ASA are collaborating to increase awareness about tobacco’s impact, especially on the African-American community.
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Where we stand: Invest in research on sub-populations
Tobacco is not an equal opportunity destroyer.
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Where we stand: Smoke-free public housing
Truth Initiative and The Society for Research on Nicotine & Tobacco weighed in on a rule proposed by the Department of Housing and Urban Development to i
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American Spirit: Not a safer choice
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s
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Featured partnerships
Through our partnerships, we are creating a culture that empowers people to leave nicotine behind and embrace a healthier future. We partner with states, local communities, public health organizations, and powerful brands to engage young people, prevent nicotine addiction, and help people quit.
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3 tips for boosting success with an online quit-smoking program
As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res
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