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  1. Fact Sheet Fact Sheet Research & Resources

    Harm Reduction Infographic

    The tobacco industry has been trying to co-opt the term "harm reduction" as part of its business strategy to expand its user base.

  2. New report finds parents unaware that video games contain smoking images with many targeting teens

    Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

  3. Prescription Drug Safety

    To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ

  4. Research Article Research Article Research & Resources

    Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

    More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

  5. Significant drop as teen cigarette smoking hits 7%

    Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.

  6. Fact Sheet Fact Sheet Research & Resources

    2020 state fact sheets

    A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.

  7. Elf bar hyde and candy
    Examining the relationship of flavored tobacco product policy restrictions and flavored tobacco product use, among adolescents and young adults in the U.S.

    Girl vaping and texting
    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

  8. Fact Sheet Fact Sheet Research & Resources

    2019 state fact sheets

    A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.

  9. Report Report Research & Resources

    A toxic, plastic problem: E-cigarette waste and the environment

    With a 399.73% increase in retail e-cigarette sales from 2015 through 2020, the environmental consequences of e-cigarette waste are enormous.

  10. Research Article Research Article Research & Resources

    Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

    The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor