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Smoking in Films: 2021
The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.
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Why JUUL’s decision to pull ‘all’ flavors deserves no praise
JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.
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First-of-its-kind free e-cigarette quit program now available to young vapers looking for help
Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.
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Most teachers and administrators can’t identify JUUL, making it hard to combat use in school
Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con
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Where we stand: Little cigars, cigarillos and cigars
Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars
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Few adults start using JUUL to quit smoking, new study finds
Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.
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New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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Truth Campaign snags 2 Ogilvy Awards
truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud
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FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief
FDA review is critical due to skyrocketing youth use of e-cigarettes and concerns that smoking and vaping may increase risk of severe complications from COVI
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Inaction in the face of opportunities to ban menthol cigarettes
Recent efforts to push for a federal menthol cigarette ban have brought together truth® and DoSomething.org to enlist youth to urge the FDA to enact such a b
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Stop the Influence: Reject Big Tobacco and Vape Money
Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!
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truth® campaign prevents more than 300,000 young people from smoking in one year
An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.
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