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E-cigarette industry spends millions on discounts and sampling, practices that help recruit young users
Price incentives like discounts, coupons, and sampling can undercut the impact of excise taxes and other proven effective tobacco control measures
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Stop the Influence: Reject Big Tobacco and Vape Money
Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!
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truth and Vans team up to spread life-saving messages
truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.
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JUUL sales increase more than 600% in a year, underscoring popularity among teens
Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.
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Young adult cigar smoking trends underscore the need for flavor regulations
Although fewer young people are smoking cigarettes, cigar smoking is increasing among youth and young adults, with 47 percent of smokers preferring a flavore
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Cooling flavors dominate the e-cigarette market, underscoring need for strong rules on menthol
New findings indicate that cooling flavors are a huge part of the e-cigarette market.
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Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market
A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga
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What federal health agency cuts mean for tobacco control
Last Updated: April 1, 2026
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4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.
Best Practice Example of Inspiring Tobacco-free Lives with The EX Program
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How one student led her apartment complex to go tobacco-free
Truth Initiative® youth activism fellow Katelynd Todd was driven to adopt a new tobacco-free policy at her apartment complex after learning about the harms o
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