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Truth Campaign snags 2 Ogilvy Awards

truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud

Inaction in the face of opportunities to ban menthol cigarettes

Recent efforts to push for a federal menthol cigarette ban have brought together truth® and DoSomething.org to enlist youth to urge the FDA to enact such a b

truth® campaign prevents more than 300,000 young people from smoking in one year

An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

Q&A: How to train emerging activists to support a social movement

Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

Young activist focuses on helping the homeless population live tobacco-free

Truth Initiative® fellow Kelsey Magill is working to help youth and young adults experiencing homelessness in Washington, D.C., live tobacco-free lives.

Q&A: Learning the truth about menthol’s impact on African Americans

Courtney Butler, a truth College Leader at Trinity Washington University in Washington, D.C., is, in her words, saying “no thank you” to the tobacco industry

Stop the Influence: Reject Big Tobacco and Vape Money

Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

Protecting scientific integrity from tobacco industry interference

Truth Initiative and Kaiser Permanente Join Forces with EVERFI to Teach Students About the Dangers of Vaping Cannabis

Vaping: Know the truth and the new cannabis lessons are currently available to schools nationwide at no cost.

truth and Vans team up to spread life-saving messages

truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.

truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

2021 state fact sheets

A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.