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  1. Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

    With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

  2. Research Article Research Article Research & Resources

    Youth and young adults are the most at-risk of tobacco addiction

    Every day, thousands of young people try their first cigarette and new non-combustible products are making it easier for kids to experiment with tobacco.

  3. News Article News Article Research & Resources

    Stop & Shop halts sales of all tobacco products, encourages people to quit

    With its announcement, Stop & Shop joins retailers like CVS and Rite Aid in efforts to promote healthy living and combat tobacco and nicotine addiction.<

  4. 2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

    The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude

  5. Infographics Infographics Research & Resources

    Tobacco use among Black Americans

    There are up to 10x more tobacco ads in Black neighborhoods than in other neighborhoods

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the Black American community

    This fact sheet about tobacco use among Black Americans outlines patterns of use, industry targeting, and health effects.

  7. Infographics Infographics Research & Resources

    Quitting tobacco

    Quitting smoking one page infographic

  8. 2022 survey shows youth e-cigarette epidemic remains a serious public health threat

    Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

  9. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

  10. News Article News Article Research & Resources

    Teen Vogue Summit highlights anti-Black racism and tobacco marketing with Youth Board Liaison Giana Darville

    Truth Initiative Youth Board Liaison Giana Darville exposed connections between anti-Black racism, mental health, and tobacco marketing as a panelist at Teen

  11. News Article News Article Research & Resources

    How Big Tobacco made cigarettes more addictive

    The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.

  12. News Article News Article Research & Resources

    One year of recovery: the journey from opioid addiction

    The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment.