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  1. News Article News Article Research & Resources

    Truth Initiative awards grants to 15 colleges and universities to help campuses quit nicotine

    Truth Initiative has announced the recipients of 15 grants awarded to colleges and universities across the nation

  2. News Article News Article Research & Resources

    Truth Initiative youth advocates honored

    Three Truth Initiative® youth activists were honored at the 2016 Campaign for Tobacco Free Kids Youth Advocates of the Year Gala

  3. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  4. As National Sales of E-Cigarettes Climb, Report Shows that State Restrictions on Flavored Products Are Critical to Protect Young People

    E-cigarettes in youth-friendly flavors like candy and mint are top sellers and contain more addictive nicotine than ever before

  5. truth® campaign successful in saving lives and preventing youth smoking

    Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.

  6. News Article News Article Research & Resources

    As Oscar season kicks off, tobacco imagery still pervades movies

    As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

  7. Research Article Research Article Research & Resources

    How mobile marketing for e-cigarettes may be aimed at youth

    E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.

  8. Research Article Research Article Research & Resources

    Mailed tobacco ads rely on price discounts and youth-appealing themes

    Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.

  9. FDA proposes needed action on menthol, but falls short to stem youth e-cigarette epidemic

    The agency's plans to take action on menthol cigarettes and flavored cigars are significant, but the proposed sales restrictions on e-cigarettes are not

  10. Research Article Research Article Research & Resources

    How the tobacco industry is renewing its assault on science

    Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr

  11. News Article News Article Research & Resources

    What can streaming services do about exposing youth to on-screen smoking?

    Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

  12. News Article News Article Research & Resources

    Using e-cigarettes increases likelihood of using cigarettes among youth, study finds

    A new study finds that e-cigarettes are acting as entry nicotine products that may lead to the use of more harmful and toxic nicotine products.