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Youth call on Walgreens to stop selling tobacco at rally outside shareholders meeting
More than 50 people from across the country rallied outside of the Walgreens shareholders meeting to push the pharmacy chain to stop selling tobacco products
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New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use
Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.
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Old tactics, new products: how big tobacco targets women in e-cigarette marketing
The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ
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One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic
35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu
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New Report Shows Youth E-Cigarette Use Remains at Epidemic Levels and Harm Perceptions of Vaping Significantly Rise Among Teens
Monitoring the Future shows that nicotine vaping among youth remained high in 2020 with 22% of 10th and 12th graders using e-cigarettes in the last 30 days.<
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truth truck rolls out for 18th summer of inspiring youth to end tobacco use
Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth
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The 3 main reasons youth use e-cigarettes
Why are middle and high school students using e-cigarettes in the first place?
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Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program
Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.
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How are schools responding to JUUL and the youth e-cigarette epidemic?
Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.
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Played: Tobacco use widespread in video games played by youth
Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I
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Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables
The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev
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Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.
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