Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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    Displaying 1488 of 1584 Search Results

  1. Page

    Enterprise Tobacco Cessation Programs

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    This is Quitting

    The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

    Teens and young adults can join for free by texting DITCHVAPE to 88709

    Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

    By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply. 

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    Youth vaping, smoking & nicotine use

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    Tobacco/vape-free Communities

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    Why Partner With Us

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    Truth Initiative Impact Series

  7. Annual Report Report

    2023 Annual Report

    We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit

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    Partnership opportunities

    ​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

  9. Winner Award

    2023 PR Daily’s Nonprofit Communications Awards

    Digital Content Category

    While You Were Streaming: Tobacco’s Starring Role

  10. Bronze Award

    2024 ANA Reggie Award

    REGGIE Spotlight Category: Health, Fitness and Wellness

    This is Quitting with Emily Mazza

  11. Bronze Award

    2023 ARF David Ogilvy Awards

    Government, Public Service & Nonprofit

    Breath of Stress Air

  12. Silver Award

    2023 Stevie Awards for Great Employers

    Human Resources Team of the Year