Winner
2018 Internet Advertising Competition
Best Advocacy Integrated ad campaign
Rainbow Lane
Our top issues
In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.
Who we are
Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.
Research & resources
Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
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What we do
We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.
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Research & evaluation
Truth Initiative Schroeder Institute®
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Youth smoking and vaping prevention
truth® campaign
- Community & youth engagement
- Quit smoking & vaping tools
- Corporate tobacco cessation programs
- Truth Initiative Impact Series
- Partnerships
Get involved
Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.
- Who we are
-
What we do
-
Research & evaluation
Truth Initiative Schroeder Institute®
-
Youth smoking and vaping prevention
truth® campaign
- Community & youth engagement
- Quit smoking & vaping tools
- Corporate tobacco cessation programs
- Truth Initiative Impact Series
- Partnerships
-
Research & evaluation
- Our top issues
- Research & resources
- Get involved
- Search