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New study shows that mental health messaging resonates with young e-cigarette users
Nicotine addiction can have a real impact on mental health: nicotine use can harm the developing brain and make young people more susceptible to addiction la
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3 ways tobacco and nicotine use impact your sex life
Big Tobacco works hard to make smoking and vaping seem sexy.
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Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern
Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat
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New study: Text message quit-vaping program can help young people quit both nicotine and cannabis
The study demonstrates compelling evidence that participants receiving text message support to quit vaping were more likely to achieve dual abstinence from b
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What to know about quitting Zyn
As oral nicotine pouches from brands like Zyn, On!, Velo, and Rogue become more widespread, people are raising questions about the risk of nicotine addiction
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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk
Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag
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Lights, Camera, Tobacco?
How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.
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Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use
As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th
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“It’s Everywhere”: Middle and High School Educator Perspectives on Nicotine Use in Schools
Truth Initiative asked middle and high school educators across the U.S. to share their on-the-ground perspectives on tobacco and nicotine products
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3 myths about mental health and quitting nicotine
When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.
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How to quit JUUL
If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.
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