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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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  1. Winner Award

    2018 Shorty Social Good Awards

    Best Use of Snapchat

    Twinkle Twinkle Little Dick

  2. Winner Award

    2018 Digiday Awards

    Best Advertiser in Video

    #STOPPROFILING

  3. Winner Award

    2018 OMMA Awards

    Content Marketing: Single Execution

    Have You Seen This Ad? (RICO)

  4. Winner Award

    2018 PRSA Thoth Awards

    Public Service 

    "Business or Exploitation?"

  5. Winner Award

    2018 PRSA Thoth Awards

    Best Use of Research  

    "Business or Exploitation?"

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