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2023 Stevie Awards for Great Employers
Human Resources Team of the Year
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2023 Stevie Awards for Great Employers
Achievement in Workforce Development & Learning
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Donate to Truth Initiative
Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.
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Partnerships
Our truth brand saves millions of lives by commanding the attention and respect of young people. Together, we can expand our influence and impact to make commercial tobacco and nicotine addiction things of the past and contribute to ending the opioid crisis.
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Community and Youth Engagement
Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction are things of the past.
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Youth smoking and vaping prevention
We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to achieve a future where commercial tobacco use and nicotine addiction is a thing of the past.
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Our History
Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from 23% in 2000 to less than 3% today. Explore our history.
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
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