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Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Addisu Turi

Addisu Turi is Chief Technology Officer at Truth Initiative, overseeing oversees all aspects of servers and systems, network security, telecommunications, au

Tina M. Morgan

Tina Morgan has been with Truth Initiative since 1999.

Alex Parks

Alexandra Parks is responsible for cultivating and establishing partnerships across different sectors, including national stakeholders, youth-serving organiz

Youth vaping, smoking & nicotine use

Featured partnerships

We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

Partnership opportunities

​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

2023 PR Daily’s Nonprofit Communications Awards

Digital Content Category

While You Were Streaming: Tobacco’s Starring Role

Our Impact

Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.

2024 ANA Reggie Award

REGGIE Spotlight Category: Health, Fitness and Wellness

This is Quitting with Emily Mazza

2023 ARF David Ogilvy Awards

Government, Public Service & Nonprofit

Breath of Stress Air

2023 Stevie Awards for Great Employers

Human Resources Team of the Year