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2023 PR Daily’s Nonprofit Communications Awards
Digital Content Category
While You Were Streaming: Tobacco’s Starring Role
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Our Impact
Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.
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2024 ANA Reggie Award
REGGIE Spotlight Category: Health, Fitness and Wellness
This is Quitting with Emily Mazza
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2023 Stevie Awards for Great Employers
Human Resources Team of the Year
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2023 Stevie Awards for Great Employers
Achievement in Workforce Development & Learning
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Donate to Truth Initiative
Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.
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Partnerships
Our truth brand saves millions of lives by commanding the attention and respect of young people. Together, we can expand our influence and impact to make commercial tobacco and nicotine addiction things of the past and contribute to ending the opioid crisis.
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Community and Youth Engagement
Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction are things of the past.
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Youth smoking and vaping prevention
We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to achieve a future where commercial tobacco use and nicotine addiction is a thing of the past.
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