Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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    Partnership opportunities

    ​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

  2. Winner Award

    2023 PR Daily’s Nonprofit Communications Awards

    Digital Content Category

    While You Were Streaming: Tobacco’s Starring Role

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    Our Impact

    Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.

  4. Bronze Award

    2024 ANA Reggie Award

    REGGIE Spotlight Category: Health, Fitness and Wellness

    This is Quitting with Emily Mazza

  5. Bronze Award

    2023 ARF David Ogilvy Awards

    Government, Public Service & Nonprofit

    Breath of Stress Air

  6. Silver Award

    2023 Stevie Awards for Great Employers

    Human Resources Team of the Year

  7. Bronze Award

    2023 Stevie Awards for Great Employers

    Achievement in Workforce Development & Learning

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    Tobacco in Pop Culture

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    Donate to Truth Initiative

    Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

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    Flavored Tobacco Policy Resources

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    Partnerships

    ​​Our truth brand saves millions of lives by commanding the attention and respect of young people. Together, we can expand our influence and impact to make commercial tobacco and nicotine addiction things of the past and contribute to ending the opioid crisis.

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    Community and Youth Engagement

    Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction are things of the past.