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  1. News Article News Article Research & Resources

    Latest data: Tobacco companies quadruple in-store ad spending

    The latest report on Big Tobacco’s marketing reveals where the industry is intensifying its focus: ads in point-of-sale locations like convenience stores, ga

  2. News Article News Article Research & Resources

    Five ways to combat smoking in video games

    We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.

  3. News Article News Article Research & Resources

    Six “Teen”-rated video games that glamorize smoking

    These are just a few of the many instances of smoking in sought-after video games rated “Teen,” meaning they are supposed to be suitable for anyone under the

  4. Report Report Research & Resources

    The video game danger parents don’t know about

    The depiction of tobacco use in games serves, in effect, as free advertising for tobacco companies, and a recruitment mechanism for the "replacement smo

  5. Research Article Research Article Research & Resources

    Majority of Natural American Spirit smokers believe brand is less harmful

    Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.

  6. Video Video Research & Resources

    American Spirit: Not a safer choice

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s

  7. News Article News Article Research & Resources

    Six highlights from the Tobacco Control special issue on flavors

    With flavors that can seem like they belong in a candy shop—including strawberry, licorice, and chocolate–some tobacco products may appear to be less harmful

  8. News Article News Article Research & Resources

    Helping people with HIV/AIDS quit smoking

    Smoking cigarettes is dangerous for everyone, but for people with HIV, it puts them at a higher risk of the negative health effects of tobacco use and HIV-re

  9. News Article News Article Research & Resources

    83 schools pledge to go smoke- or tobacco-free with community college initiative

    Truth Initiative has awarded funding to 83 colleges to go smoke- or tobacco-free.

  10. News Article News Article Research & Resources

    How big is Big Tobacco’s marketing budget?

    The FTC just released its cigarette and smokeless tobacco report showing exactly how much money tobacco companies spend on marketing and advertising.

  11. News Article News Article Research & Resources

    Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths

    Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.

  12. News Article News Article Research & Resources

    Q&A: Helping college campuses go tobacco-free

    Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.