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  1. News Article News Article Research & Resources

    Inaction in the face of opportunities to ban menthol cigarettes

    Recent efforts to push for a federal menthol cigarette ban have brought together truth® and DoSomething.org to enlist youth to urge the FDA to enact such a b

  2. News Article News Article Research & Resources

    3 lessons from the truth® campaign: How effective branding can save lives

    Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.

  3. News Article News Article Research & Resources

    truth® campaign prevents more than 300,000 young people from smoking in one year

    An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

  4. News Article News Article Research & Resources

    5 strategies for passing local laws against flavored tobacco

    A new Truth Initiative® report summarizes interviews with public health officials to uncover what it takes to takes to pass policies restricting flavored tob

  5. News Article News Article Research & Resources

    Adult smoking rates continue to underscore health disparities

    The latest data show a decline in the overall smoking rate, but many groups continue to smoke at much higher rates than the rest of the population.

  6. News Article News Article Research & Resources

    Big Tobacco forced to tell the truth with TV and print ads

    Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.

  7. News Article News Article Research & Resources

    Are organic or natural cigarettes safer to smoke?

    Organic tobacco and tobacco with no additives does not make a healthier or safer cigarette.

  8. News Article News Article Research & Resources

    3 benefits of tobacco-free policies at colleges and universities

    Support for smoke- and tobacco-free policies on school campuses has skyrocketed in recent years.

  9. News Article News Article Research & Resources

    A key to successfully quit smoking and stay quit

    There’s a key to successfully quitting that isn’t well known: celebrating the work you’ve done to become tobacco-free.

  10. News Article News Article Research & Resources

    One big way to improve the wellbeing of military veterans and caregivers

    Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo

  11. News Article News Article Research & Resources

    How companies control where you see tobacco products and what policy can do about it

    To combat the impact of tobacco marketing in stores, policies can regulate where stores can place tobacco products and ads.

  12. News Article News Article Research & Resources

    Tobacco use in these 12 U.S. states is on par with a number of developing countries. Why?

    Tobacco use in a group of 12 states looks more like some of the most tobacco-affected countries in the world than the rest of the U.S.