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  1. News Article News Article Research & Resources

    Common smoking triggers and how to beat them

    For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.

  2. News Article News Article Research & Resources

    Read this before trying to quit smoking ‘cold turkey’

    Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec

  3. News Article News Article Research & Resources

    the 5 ways tobacco companies lied about the dangers of smoking cigarettes

    Tobacco companies are back on our TV screens — not to promote cigarettes, but to correct the lies they told for decades about the dangers of smoking them.

  4. Video Video Research & Resources

    The culture of smoking in the military

    Former Secretary of the U.S.

  5. News Article News Article Research & Resources
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    Are video games glamorizing tobacco use?

    Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

  7. News Article News Article Research & Resources

    Inaction in the face of opportunities to ban menthol cigarettes

    Recent efforts to push for a federal menthol cigarette ban have brought together truth® and DoSomething.org to enlist youth to urge the FDA to enact such a b

  8. News Article News Article Research & Resources

    3 lessons from the truth® campaign: How effective branding can save lives

    Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.

  9. News Article News Article Research & Resources

    truth® campaign prevents more than 300,000 young people from smoking in one year

    An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

  10. News Article News Article Research & Resources

    5 strategies for passing local laws against flavored tobacco

    A new Truth Initiative® report summarizes interviews with public health officials to uncover what it takes to takes to pass policies restricting flavored tob

  11. News Article News Article Research & Resources

    Adult smoking rates continue to underscore health disparities

    The latest data show a decline in the overall smoking rate, but many groups continue to smoke at much higher rates than the rest of the population.

  12. News Article News Article Research & Resources

    Big Tobacco forced to tell the truth with TV and print ads

    Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.