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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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While you were streaming
New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.
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How to recruit and retain young people to get better survey results
Truth Initiative® researchers share effective strategies that other public health groups can use to recruit and retain young people for surveys.
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How your zip code could make it harder for non-daily smokers to quit
Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.
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How Twitter can help de-normalize menthol cigarettes
Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.
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Where are people still breathing the most secondhand smoke?
To find out who faces the most exposure and where, a Truth Initiative® researcher joined collaborators to measure secondhand smoke exposure
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Majority of Natural American Spirit smokers believe brand is less harmful
Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.
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What does using tobacco and other substances together mean for young people?
Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac
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Profile of blunt users sharpens with new study
Past month users of tobacco, alcohol, or other drugs, those who were younger (ages 18-24), Black, or male had the highest odds of reporting blunt-only or dua
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“E-cig” or “vape”? Why semantics matter
If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?
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Why you should quit smoking before having surgery
In recent years, research has shown that compared to nonsmokers, smokers have a higher chance of surgery-related complications like heart attack, stroke, sho
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How online social relationships help smokers quit tobacco
Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I
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