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How e-cigarette brands are trying to link vaping with mental health

As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen

JAMA Publishes New Study on Proven Effectiveness of Truth Initiative’s Text Message Quit Vaping Program Among Teens

First-of-its-kind randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program

Vaping multiplies risk of COVID-19 in teens and young adults

Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.

Vaping content on Instagram violates federal regulations and social media platform policies

Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.

E-cigarettes as accessories: How vaping companies market products as stylish

The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping

Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil

CDC data strengthens concerns over vaping teens turning to cigarettes

New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.

Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev

Curriculums to Address Vaping Nicotine and Cannabis, & Prescription Drug Misuse

Our free digital courses offer modern approaches to guide teachers and educate youth about the dangers associated with vaping (nicotine, cannabis, and co-use) and prescription drug misuse, including counterfeit drugs containing fentanyl.

Through real-world scenarios delivered in truth’s authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.

Increasing funding for state tobacco prevention key to reducing high school vaping

Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users

How a free vaping prevention curriculum can help middle schools

Here’s why Vaping: Know the truth is meeting an urgent need.