Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Speaker at National Day of Action Rally
    Annual Report Report

    2019 Annual Report

    We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an

  2. Annual Report Report

    2018 Annual Report

    Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges. Millions of lives saved and a new generation to protect.

  3. Our Team

    Lisa A. Watkins

    Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

  4. Our Team

    Alex Parks

    Alexandra Parks is responsible for strategic leadership in developing and managing partnerships with an array of stakeholders, including nonprofit organ

  5. Our Team

    Christine Kunigonis

    Christine Kunigonis is a certified public accountant who specializes in nonprofit organizations.

  6. Page

    Master Settlement Agreement

    The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

  7. Page

    Our mission

    At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

  8. Thumbnail of Gary Tang headshot
    Our Team

    Gary Tang

    Gary Tang is the Chief Financial and Investment Officer at Truth Initiative, where he provides strategic financial leadership and oversees all aspects of the

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    Grants and scholarships

    ​Truth Initiative offers grants and scholarships to support action on the ground, including opportunities for colleges and universities to adopt tobacco/nicotine-free campus policies and for students and young people to take action in their communities. Here are our current opportunities, and remember to check back for more.

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    Stop the Influence: Reject Big Tobacco and Vape Money

    Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

  11. Our Team

    Ted Feldman

    As a member of the legal team at Truth Initiative®, Ted Feldman plays a lead role negotiating relationships and transactions between the organization an

  12. Headshot of Doug Harris
    Our Team

    Doug Harris

    As the Vice President of software development for the Innovations Center at Truth Initiative, Doug Harris leads the team responsible for building EX Program,