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“Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use
Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.
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Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction
The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.
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Tobacco’s Recurring Role in Award-Nominated Television Threatens to Undermine Youth Prevention Gains
Several Emmy-nominated shows feature tobacco imagery, threatening to re-normalize nicotine use among young audiences.
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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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Truth Initiative awards truth IMPACT scholarships to young leaders making a difference in their communities
Recipients from across the country are taking action to address youth nicotine use and its impact on mental health, social justice, and the environment
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Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President
Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative.
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Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products
We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products
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Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications
We cannot afford to wait any longer for the menthol and flavored cigar rules to be enacted.
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Young leaders engage in tobacco prevention as truth Ambassadors
Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.
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New Study Shows E-Cigarette and Cigarette Sales in California Have Declined Following Law Banning Flavored Tobacco
California’s ban on the sale of flavored tobacco products reduced e-cigarette and cigarette sales without impacting neighboring states.
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Truth Initiative welcomes FDA actions in response to Reagan-Udall report
We are pleased to learn that CTP will develop and implement a five-year strategic plan by December 2023
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New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"
truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”
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