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  1. Research Article Research Article Research & Resources

    How humor can boost response rates in online survey research

    Incorporating humor tailored to the voice of the audience can be an easy, efficient and effective way to increase survey response rates among young adults.

  2. News Article News Article Research & Resources

    New research will explore ways to help heavy drinkers quit smoking

    Researchers at the Schroeder Institute® for Tobacco Research and Policy Studies at Truth Initiative have been awarded a grant from Brown University and the N

  3. News Article News Article Research & Resources

    New research affirms need for FDA to regulate online e-cigarette ads

    Teens most drawn to e-cigarettes by online ads

  4. Research Article Research Article Research & Resources

    Research shows need for FDA action on American Spirit's misleading cigarette packaging

    Research shows that aspects of American Spirit cigarette packs lead U.S.

  5. News Article News Article Research & Resources

    How does vaping nicotine impact sleep?

    The research shows that vaping nicotine is associated with sleep problems.

  6. News Article News Article Research & Resources

    U.S. retail sales data show 86% of e-cigarette sales are for illegal products

    New research from Truth Initiative finds that the overwhelming majority – more than 86 percent – of e-cigarettes on the market are illegal products.

  7. News Article News Article Research & Resources

    Historical films and TV depict smoking — not its harmful health impacts

    Despite long-established research that on-screen smoking influences young people to use tobacco products, cigarettes remain a popular prop in historical film

  8. Report Report Research & Resources

    Smoking in Films: 2022

    The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco

  9. Report Report Research & Resources

    LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

    New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021

  10. Research Article Research Article Research & Resources

    Nearly 90% of Instagram posts by tobacco companies violate either federal regulations or guidance on youth marketing

    The vast majority of Instagram posts by tobacco brand-owned accounts did not follow U.S.

  11. Research Article Research Article Research & Resources

    Text message program from Truth Initiative helps teens quit e-cigarettes

    Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos

  12. Research Article Research Article Research & Resources

    Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

    The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.