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CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free
CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.
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JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low
A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<
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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Monitoring the future reveals good and bad news underscoring need for education and regulation
New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.
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FDA proposes needed action on menthol, but falls short to stem youth e-cigarette epidemic
The agency's plans to take action on menthol cigarettes and flavored cigars are significant, but the proposed sales restrictions on e-cigarettes are not
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FDA must stop sales of all flavored products and restrict marketing and sales to protect kids
It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t
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Public and pharmacists urge Walgreens halt tobacco sales nationwide
Truth Initiative is attending a Walgreens shareholders meeting to deliver a petition and urging the pharmacy chain to go tobacco-free.
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First-of-its-kind free e-cigarette quit program now available to young vapers looking for help
Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.
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Federal court orders FDA to quickly implement graphic cigarette warnings as mandated by law
A federal court has ordered the FDA to quickly issue a final rule requiring graphic health warnings on cigarette packs and advertising, as mandated by the To
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New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content
The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.
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Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads
The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.
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Leading health groups demand film industry give R rating to movies that depict smoking
A coalition of health organizations has demanded that movie producers and distributors apply an R rating to all films that include depictions of smoking or t
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