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American Spirit: Not a safer choice
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s
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Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users
Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.
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Why is smoking still being glamorized in media and pop culture?
Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.
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Widespread use of flavored products in young tobacco users
New research provides further evidence that younger tobacco users are more likely to use flavored products.
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CDC shines light on teens' increasing exposure to e-cigarette ads
Data released Tuesday by the Centers for Disease Control and Prevention indicated that 7 in 10 students in middle school and high school said they were expos
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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States can help finish the fight against tobacco by boosting funding for tobacco prevention
The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove
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While you were streaming
New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.
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How to recruit and retain young people to get better survey results
Truth Initiative® researchers share effective strategies that other public health groups can use to recruit and retain young people for surveys.
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From social taboo to target market: How tobacco use became a women’s issue
Something interesting happened after the U.S. Surgeon General issued a report confirming the link between smoking and cancer in 1964.
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How your zip code could make it harder for non-daily smokers to quit
Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.
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5 ways tobacco is normalized in entertainment and pop culture
As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,
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