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  1. News Article News Article Research & Resources
  2. News Article News Article Research & Resources

    Quitting vaping in 2026: Top tips and resources

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  3. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  4. Research Article Research Article Research & Resources

    Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables

    The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev

  5. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  6. Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens

    New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.

  7. Groundbreaking Study Reveals Text Message Vaping Cessation Program Also Helps Young People Quit Cannabis

    First study to demonstrate that interventions to help quit vaping nicotine can simultaneously reduce cannabis use among adolescents and young adults

  8. News Article News Article Research & Resources

    Vaping prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

  9. Research Article Research Article Research & Resources

    Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes

    An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t

  10. News Article News Article Research & Resources

    Quitting vaping benefits health – and the environment

    Cheap, high-nicotine, disposable e-cigarettes are dominating the market – and contributing to tons of electronic waste.

  11. Research Article Research Article Research & Resources

    Educators’ perspectives on vaping in the classroom: A disruptive, pervasive problem

    As students return for a new academic year, educators continue to grapple with nicotine use in schools, reporting that vaping is “a daily issue”

  12. News Article News Article Research & Resources

    Educators share how a free vaping prevention curriculum has helped their students

    As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students