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  1. News Article News Article Research & Resources

    What’s inside a vape?

    While e-cigarette design continues to evolve, these four basic components of e-cigarette technology have remained largely the same.

  2. News Article News Article Research & Resources

    Another reason to quit vaping? The environmental impact of e-cigarettes

    Recycling programs and safe disposal guidelines for disposable e-cigarettes are virtually non-existent

  3. Truth Initiative Applauds Action by New Mexico to Protect Young People from Illegal Vaping Products

    New Mexico Attorney General Raúl Torrez’s crackdown on illegal vaping products is a strong move that reflects a firm commitment to protecting youth and young

  4. Research Article Research Article Research & Resources

    New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape

    Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people

  5. News Article News Article Research & Resources
  6. News Article News Article Research & Resources

    Quitting vaping in 2026: Top tips and resources

    About two-thirds (67%) of young adult nicotine users ages 18–24 plan to quit for the new year, according to new Truth Initiative survey data.

  7. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  8. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

  9. Research Article Research Article Research & Resources

    Monitoring a rapidly changing nicotine market: flavored “smart” vapes, oral nicotine pouches, and stronger disposables

    The report found that the amount of nicotine sold increased by 249.2% between 2020 and 2024, largely due to the increased size and strength of disposable dev

  10. Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens

    New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.

  11. News Article News Article Research & Resources

    Vaping prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

  12. News Article News Article Research & Resources

    Quitting vaping benefits health – and the environment

    Cheap, high-nicotine, disposable e-cigarettes are dominating the market – and contributing to tons of electronic waste.