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  1. News Article News Article Research & Resources

    Customizing a mobile program to help rural Alaska native youth quit tobacco

    Truth Initiative is partnering with the Yukon-Kuskokwim Health Corporation to create a customized version of This Is Quitting, a mobile quit program for teen

  2. Report Report Research & Resources

    Tobacco Nation in the age of covid-19

    Areas of the country with high rates of smoking—a risk factor for COVID-19 infection—are also among those with the lowest hospital capacities.

  3. News Article News Article Research & Resources

    5 insights about areas with the highest smoking rates in the U.S.

    When it comes to tobacco use, a group of 12 states stretching from the upper Midwest to the South looks like some of the most tobacco-dependent — and less-de

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in California 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in California.

  5. Research Article Research Article Research & Resources

    truth campaign proven to drive down smoking rates across different demographic groups

    A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

  6. News Article News Article Research & Resources

    Father’s Day: Helping dads kick tobacco

    Father’s Day is a great opportunity to encourage dads who use tobacco to quit. More than 278,000 men die every year from smoking.

  7. Our Team

    Spencer J. Cox

    Gov. Spencer J.

  8. Research Article Research Article Research & Resources

    Mailed tobacco ads rely on price discounts and youth-appealing themes

    Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.

  9. News Article News Article Research & Resources

    Mapping a COVID-19 vulnerability: Areas of South and Midwest have fewer hospital beds and higher smoking rates

    Alarmingly, areas of the country with high rates of smoking are also among those with lower hospital capacity.

  10. News Article News Article Research & Resources

    Nearly 1 in 5 adults used tobacco regularly in 2020

    The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on

  11. News Article News Article Research & Resources

    Measuring disparities in tobacco advertising exposure

    How can we better measure people’s exposure to tobacco advertising? And what effect does that exposure have?

  12. News Article News Article Research & Resources

    Smoking rates decline steeply in teens in 2021

    Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those