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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 69 Search Results

  1. Page

    Tobacco in Pop Culture

    … Tobacco in Pop Culture Even as national smoking … imagery in entertainment media and pop culture. Despite federal law …

  2. News Article News Article Research & Resources
    Woman Watching TV

    Action needed: Tobacco in pop culture

    … Action needed: Tobacco in pop culture News ArticleTobacco in pop culture Movies TV Video Games …

    Mar. 23, 2022
    Tobacco in pop culture
    Movies TV Video Games
  3. News Article News Article Research & Resources
    video games

    5 ways tobacco is normalized in entertainment and pop culture

    As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,

    Mar. 28, 2018
    Tobacco in pop culture
    Movies TV Video Games
  4. Research Article Research Article Research & Resources
    concert

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

    Jun. 28, 2017
    Tobacco prevention efforts
    Smoking Intervention
  5. News Article News Article Research & Resources
    concert

    Why is smoking still being glamorized in media and pop culture?

    Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.

    Jun. 13, 2018
    Tobacco in pop culture
    Movies TV
  6. Fact Sheet Fact Sheet Research & Resources
    Experiential concert crowd

    How tobacco companies use experiential marketing

    … marketing by creating “pop-up” retail spaces. Although … their nicotine addiction with bar culture. Before the 2009 ban on … with emerging artists, including pop-up performances in convenience …

    Jun. 26, 2018
    Tobacco Industry Marketing
    Marketing
  7. News Article News Article Research & Resources
    JUUL Instagram Social Image

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    … Instagram posts appeal to youth culture and lifestyles, study finds … re-emergence of tobacco use in pop culture, including in movies , TV … games . Read more about tobacco in pop culture . RELATED MATERIALS Most …

    Jul. 02, 2019
    Emerging Tobacco Products
    JUUL
  8. Fact Sheet Fact Sheet Research & Resources
    cigars

    Cigars: Facts, stats and regulations

    Truth Initiative summarized the truth about little cigars, cigarillos and cigars.

    Jul. 18, 2022
    Traditional tobacco products
    Cigarillos Cigars Little Cigars
  9. News Article News Article Research & Resources
    TV Static

    Pervasive tobacco imagery on screen endangers youth and demands action

    … action News ArticleTobacco in pop culture Movies TV Onscreen tobacco … vaping in entertainment media and pop culture. Tobacco imagery on …

    Mar. 23, 2022
    Tobacco in pop culture
    Movies TV
  10. News Article News Article Research & Resources
    movies social

    Senators urge MPAA to assign R rating to movies with smoking

    The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t

    Jun. 14, 2018
    Tobacco in pop culture
    Movies
  11. News Article News Article Research & Resources

    Is that video game a health risk? 3 things parents should know

    Some video games topping this year’s holiday wish lists contain imagery that could be putting the health of young people at risk.

    Dec. 11, 2019
    Tobacco in pop culture
    Video Games
  12. News Article News Article Research & Resources

    The surprising thing almost all Emmy-nominated dramas and comedies have in common

    Almost all the finalists in the comedy and drama categories are losing when it comes to public health.

    Jul. 21, 2017
    Tobacco in pop culture
    Movies