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  2. News Article News Article Research & Resources

    Action needed: Tobacco in pop culture

    Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m

  3. News Article News Article Research & Resources

    5 ways tobacco is normalized in entertainment and pop culture

    … is normalized in entertainment and pop culture News ArticleTobacco in pop culture Movies TV Video Games …

  4. Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

  5. News Article News Article Research & Resources

    Why is smoking still being glamorized in media and pop culture?

    … being glamorized in media and pop culture? News ArticleTobacco in pop culture Movies TV entertainment …

  6. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

  7. Fact Sheet Fact Sheet Research & Resources

    Cigars: Facts, stats and regulations

    Truth Initiative summarized the truth about little cigars, cigarillos and cigars.

  8. News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.

  9. News Article News Article Research & Resources

    Pervasive tobacco imagery on screen endangers youth and demands action

    Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.

  10. News Article News Article Research & Resources

    Senators urge MPAA to assign R rating to movies with smoking

    The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t

  11. News Article News Article Research & Resources

    Is that video game a health risk? 3 things parents should know

    … should know News ArticleTobacco in pop culture Video Games Some games … reemergence of smoking in pop culture, including in popular …

  12. News Article News Article Research & Resources

    The surprising thing almost all Emmy-nominated dramas and comedies have in common

    Almost all the finalists in the comedy and drama categories are losing when it comes to public health.