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2015 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

Comprehensive review provides further proof that FDA should ban menthol cigarettes

A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.

Featured Community Projects

Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

Explore examples of youth activists in action.

Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

FDA enforcement likely resulting in minimal impact on e-cigarette accessibility

New study finds that nearly all warning letters sent during the timeframe targeted small, online retailers, likely resulting in minimal impact on e-cigarette

Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG

The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.

As smoking rates decline, Hollywood isn’t getting the picture

The majority of the 2018 nominees for Academy Awards® in major categories – 86 percent – feature tobacco imagery on screen

10 popular shows with the most smoking

Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being

Trump Administration Should Not Exempt Vape Shops or Any Flavors from Its Plan to Clear the Market of All Flavored E-Cigarettes

The Trump Administration may be backing away from its plan to clear the market of all flavored e-cigarettes as well as allowing the continued sale of flavore

truth® campaign prevents more than 300,000 young people from smoking in one year

An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

3 ways JUUL harms the environment

As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

E-cigarette industry spends millions on discounts and sampling, practices that help recruit young users

Price incentives like discounts, coupons, and sampling can undercut the impact of excise taxes and other proven effective tobacco control measures