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Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships
Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use
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Survey results show how Gen Z’s love of pets can help end smoking
Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp
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Research funded to study the appeal of menthol and smoking by people with HIV
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR
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Millions of smokers go online for help to quit each year
More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.
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Drop in smoking rate proves public education and smart public policy works
The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.
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Cessation access and support
With access to the right resources, freedom from nicotine addiction is possible for everyone. We create cutting-edge solutions to empower people to quit smoking, vaping, or any type of tobacco product. Our market-leading EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product.
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Tobacco-control efforts need to double down after CDC recognizes success in reducing cancer rates
The Centers for Disease Control and Prevention touted the role that tobacco-control efforts have played in reducing cancer rates in the United States, an ack
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#NoMentholMonday: How menthols create challenges for smokers who want to quit
The targeted marketing of menthol cigarettes to African American smokers creates unique challenges when it comes to helping those smokers quit, according to
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Hero in blockbuster teen video game “Overwatch” smokes cigars
Overwatch, a video game rated suitable for teens, features a hero who smokes cigars, part of a trend of games that show tobacco being marketed to use
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2019 Annual Report
We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an
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Helping colleges go tobacco-free
Truth Initiative helps community colleges and Historically Black Colleges and Universities (HBCUs) bring tobacco-free policies to the campuses that serve you
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Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths
Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.
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