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Why are 72% of smokers from lower-income communities?

Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

As E-Cigarette Makers Face Critical September 9 Deadline, Leading Health Groups Urge FDA Not to Allow Sale of Any Flavored Products

Health groups endorse key principles to guide FDA review of e-cigarettes and other tobacco products, call for rigorous scientific evidence and prompt removal

Some video games glamorize smoking so much that cigarettes can help players win

At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.

10 popular shows with the most smoking

Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being

Why are cigarette butts the most littered item on earth?

Cigarette butts have the longstanding distinction of being the most littered item on earth, with about 4.5 trillion cigarettes discarded each year worldwide.

truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

5 unexpected ways smoking affects your body

Smoking cigarettes can cause lung cancer and heart disease, but did you know that it may also dull your taste buds or impair your hearing?

Financial dependence correlated with different smoking rates among Millennials

Despite steady declines in U.S.

How your zip code could make it harder for non-daily smokers to quit

Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.

On the deceptive marketing of Natural American Spirit cigarettes

We commend Breathe DC for filing a lawsuit in the DC Superior Court to hold Santa Fe Natural Tobacco Company accountable for their deceptive marketing of Nat

While you were streaming

New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.