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Leading health groups demand film industry give R rating to movies that depict smoking

A coalition of health organizations has demanded that movie producers and distributors apply an R rating to all films that include depictions of smoking or t

New research underscores need for FDA take action on misleading packaging

Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

FDA’s Graphic Cigarette Warnings Show and Tell the Deadly Truth About Smoking – They Must Be Fully Implemented and Vigorously Defended

By issuing a final rule requiring large, graphic health warnings on cigarette packs and advertising, the FDA has taken a critical step forward in the nation’

5 ways cigarette litter impacts the environment

Worldwide, about 4.5 trillion cigarettes are littered each year. Here’s a look at how that impacts the environment.

Boston raises tobacco-buying age to 21

By raising the legal age of sale for tobacco to 21, Boston lawmakers have found an apt way to close out a year when teen cigarette use again reached historic

Asian American & Pacific Islander Heritage Month: Embracing differences builds tobacco-free legacies

Asian American & Pacific Islander Heritage Month 2016 provides an important framework when considering the fight to end tobacco use.

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People

A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.

Where we stand: Child-resistant packaging and warning labels for ends

Prompted by increases in calls to poison control centers related to exposure of children to nicotine, in late June 2015, the Food and Drug Administration (FD

Graphic Cigarette Warnings Proposed by FDA Are Long Overdue, But Agency Must Meet March 2020 Deadline to Finalize Them

The graphic cigarette health warnings proposed by the FDA are a critical and long-overdue step forward in the nation’s battle against tobacco use.

CDC's anti-smoking ad campaign returns for sixth year

Launched in 2012, Tips™ is a national tobacco education campaign that profiles both former smokers and non-smokers living with long-term health effects cause

Three ways to support loved ones while they quit smoking

If someone you care about is quitting tobacco, it can be difficult to know what to say and do. Here are three tips for people supporting a quitter.