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Where we stand: Child-resistant packaging and warning labels for ends

Prompted by increases in calls to poison control centers related to exposure of children to nicotine, in late June 2015, the Food and Drug Administration (FD

CDC's anti-smoking ad campaign returns for sixth year

Launched in 2012, Tips™ is a national tobacco education campaign that profiles both former smokers and non-smokers living with long-term health effects cause

Outsmart Nicotine

Quitting is hard, but with the right support, anyone can break free from nicotine addiction – and they don’t have to go it alone. That’s the message behind Outsmart Nicotine, a national campaign from Truth Initiative that empowers young people to break the cycle of nicotine addiction for good with an enhanced EX Program.

Three ways to support loved ones while they quit smoking

If someone you care about is quitting tobacco, it can be difficult to know what to say and do. Here are three tips for people supporting a quitter.

#NoMentholMonday: Why menthol is a social justice issue

The marketing of menthol cigarettes toward African Americans is a social justice issue.

Consumers – even smokers – want cigarettes out of pharmacies according to new CDC data

Sixty-six percent of U.S. adults favor a ban on tobacco products in pharmacy stores, including nearly half of smokers

“E-cig” or “vape”? Why semantics matter

If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

Researchers reviewed nearly 700 e-cigarette studies. What did they find?

E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

Survey results show how Gen Z’s love of pets can help end smoking

Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp

Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships

Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use

Research funded to study the appeal of menthol and smoking by people with HIV

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.