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  1. News Article News Article Research & Resources

    How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health

    Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.

  2. FDA Action on Disposable E-Cigarettes is a Strong Step Forward and Underscores Need for Comprehensive Regulation of All Types of Flavored Vaping Products

    We applaud the FDA’s action against the makers of Puff Bar and nine additional disposables e-cigarette manufacturers to remove their flavored disposable e-ci

  3. Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge

    As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<

  4. News Article News Article Research & Resources

    E-cigarettes as accessories: How vaping companies market products as stylish

    The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

  5. News Article News Article Research & Resources

    Are kids using nicotine in the classroom? What to look for and how to talk about risks

    As students return to the classroom this fall, they’ll be excited to show off new clothes, sneakers, and electronics – and possibly new nicotine products.

  6. News Article News Article Research & Resources

    3 myths about mental health and quitting nicotine

    When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.

  7. Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.

  8. New study raises concerns that youth vaping nicotine may reverse declines in other drug use

    New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d

  9. Truth Initiative® Awards First-Ever truth IMPACT Scholarships for Speaking Out About the Youth Vaping Epidemic

    Truth Initiative announced today that Ally Harrison of Baytown, Texas and Carlos Magdaleno of Santa Ana, California are the inaugural winners of the truth Im

  10. CDC data strengthens concerns over vaping teens turning to cigarettes

    New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.

  11. Research Article Research Article Research & Resources

    Who goes to vape shops?

    A recent study finds that vape shop visitors tend to be a racial/ethnic minority, skew younger (age 18-24) and are less financially secure.

  12. Trump Administration Should Not Exempt Vape Shops or Any Flavors from Its Plan to Clear the Market of All Flavored E-Cigarettes

    The Trump Administration may be backing away from its plan to clear the market of all flavored e-cigarettes as well as allowing the continued sale of flavore