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Why JUUL’s decision to pull ‘all’ flavors deserves no praise

JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.

How to quit JUUL

If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

What the Oscars tell us about smoking in the movies in 2017

Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

Truth Initiative and Kaiser Permanente Join Forces with EVERFI to Teach Students About the Dangers of Vaping Cannabis

Vaping: Know the truth and the new cannabis lessons are currently available to schools nationwide at no cost.

First-of-its-kind free e-cigarette quit program now available to young vapers looking for help

Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.

New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

Few adults start using JUUL to quit smoking, new study finds

Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

THE TOBACCO INDUSTRY AND THE RETAIL ENVIRONMENT

Tobacco companies rely on the retail environment to reach both current and future customers by advertising their products and normalizing the presence of tobacco products in everyday life. The tobacco industry spends nearly $1 million per hour on marketing tobacco products in the retail environment, and it works - when discounts and promotions are advertised in stores, tobacco product sales go up by as much as 30%.

Learn more about the tobacco retail environment in the sections below or read the full report.

Tobacco is a Social Justice Issue

Flavored Tobacco Policy Resources

Enterprise Tobacco Cessation Programs