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Stop the Influence: Reject Big Tobacco and Vape Money

Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

Protecting scientific integrity from tobacco industry interference

truth campaign proven to drive down smoking rates across different demographic groups

A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

Harm Reduction Infographic

The tobacco industry has been trying to co-opt the term "harm reduction" as part of its business strategy to expand its user base.

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.

Best Practice Example of Inspiring Tobacco-free Lives with The EX Program

Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

2020 state fact sheets

A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.

New report finds parents unaware that video games contain smoking images with many targeting teens

Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

Significant drop as teen cigarette smoking hits 7%

Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.

Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor