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  1. Research Article Research Article Research & Resources

    Comprehensive review provides further proof that FDA should ban menthol cigarettes

    A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.

  2. News Article News Article Research & Resources

    “The Bear” season 3’s best guest star? NRT gum

    Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

  3. Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

    New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

  4. News Article News Article Research & Resources

    5 things FDA should do about JUUL e-cigarettes

    Six public health and medical groups are calling on the agency to act to protect youth.

  5. News Article News Article Research & Resources

    As smoking rates decline, Hollywood isn’t getting the picture

    The majority of the 2018 nominees for Academy Awards® in major categories – 86 percent – feature tobacco imagery on screen

  6. Report Report Research & Resources

    IQOS in the U.S.

    IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.

  7. Two Gold CLIOs for Truth Initiative’s public education campaign: truth®

    Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde

  8. New survey shows smoking among teens at historic lows and dramatic declines in vaping

    The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.

  9. News Article News Article Research & Resources

    truth campaign grabs 4 Effies, 2 Big Apple Awards

    The truth campaign picked up 4 Effie Awards and 2 Big Apple awards for its campaign encouraging youth to reject tobacco use

  10. Research Article Research Article Research & Resources

    truth campaign linked with decreased smoking and increased support for anti-tobacco social movement

    Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time

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  12. News Article News Article Research & Resources

    3 ways JUUL harms the environment

    As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.