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How colleges can help their students quit vaping

As e-cigarette use among young people continues to escalate, colleges and universities are grappling with how to address vaping on campus.

A lot of youth think they aren’t vaping nicotine, but is that true?

Even though nearly all e-cigarettes sold in regular retail stores contain nicotine, the majority of youth e-cigarette users think they vape only flavoring.

Concerns about health and mental health increasingly drive young people to quit vaping

Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

Stop the Influence: Reject Big Tobacco and Vape Money

Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

How e-cigarette brands are trying to link vaping with mental health

As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen

A classroom crisis: How the youth vaping epidemic is impacting teachers

As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.

Vaping multiplies risk of COVID-19 in teens and young adults

Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.

E-cigarettes as accessories: How vaping companies market products as stylish

The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev

How a free vaping prevention curriculum can help middle schools

Here’s why Vaping: Know the truth is meeting an urgent need.

How a workplace vaping policy can help employees quit tobacco

If your workplace doesn’t yet have a tobacco-free policy that includes vaping, updating it to support employees who are trying to quit all forms of tobacco u

Curriculums to Address Vaping Nicotine and Cannabis, & Prescription Drug Misuse

Our free digital courses offer modern approaches to guide teachers and educate youth about the dangers associated with vaping (nicotine, cannabis, and co-use) and prescription drug misuse, including counterfeit drugs containing fentanyl.

Through real-world scenarios delivered in truth’s authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.