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Summer truth tour takes on tobacco use with one goal: Finish smoking for good

School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans

E-cigarettes

E-cigarette one page infographic

“The Bear” season 3’s best guest star? NRT gum

Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

Secondhand smoke and aerosol

Secondhand smoke one page infographic

Quitting tobacco

Quitting smoking one page infographic

Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor

A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.

Tobacco and the environment

Tobacco and the environment one page infographic

E-cigarette market surges amid urgent need for comprehensive regulation and enforcement

New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl

New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

Why smoking remains higher in these Southern and Midwestern states

Truth Initiative’s latest “Tobacco Nation” report, the third report since 2017, analyzes geographic disparities in tobacco use.

Not Buying It: The Tobacco Industry's Rebrand

Seeing through Big Tobacco’s Spin

Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.