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Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program
Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.
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Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue
Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between
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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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Q&A: How youth activists are pressuring Walgreens to stop selling tobacco
We spoke with current and former youth activism fellows about their visit to this year’s Walgreens shareholders meeting and why getting rid of tobacco in pha
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New paper recommends a national settlement agreement with JUUL include a youth prevention campaign
According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.
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As Teen Smoking Rate Hits Historic Low, Youth Tobacco Use Hits Record High Derailing Years of Progress and Putting a New Generation at Risk
The youth smoking rate has fallen to just 3.7%, but e-cigarettes have put millions of teens on a path to nicotine addiction with a largely unregulated produc
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As Youth E-Cigarette Use Soars Along with Vaping-related Illnesses, Urgent Action Must be Taken to Protect the Health of America’s Youth
Regulating e-cigarettes and banning all flavored tobacco products are critical to ending the youth epidemic.
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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Youth frequently switch between different tobacco products, study finds
The results revealed insights into the relationship between current use and future use, and how long participants used certain tobacco products.
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Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good
The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l
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Tobacco 21 Laws Provide Useful Tool to Reduce Youth Tobacco Use But Tobacco Industry Sudden Support Should be Viewed as Self-Serving, Not Pro-Public Health
Now that public support has clearly reached a tipping point in favor of Tobacco 21, it’s clear the tobacco industry’s sudden support is motivated by self-int
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New Truth Initiative data show 1.2 million youth and young adults started using e-cigarettes since FDA missed the September 9, 2021, court-ordered deadline to remove unreviewed products from the market
A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) h
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