Search

Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

Nicotine on demand

Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

Young people share how nicotine use affected their stress

Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking

Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.

Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised

We reiterate our strong and united support for the Administration’s plan, announced in September, to clear the market of all flavored e-cigarettes including

Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

Youth vaping, smoking & nicotine use

This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction

This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.