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Our History
Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.
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Depression, anxiety more commonly reported by young adult menthol tobacco users
Young adults who say they have used menthol tobacco products in the past 30 days are more likely to report symptoms of depression or anxiety, according to a
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Menthol: Facts, stats and regulations
Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.
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This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction
This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.
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More than half of young people consider quitting vaping in 2022, new survey finds
For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.
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Where does research on marijuana stand?
To help inform future public health, an in-depth review of existing research from 1999 through 2016 on the health effects of marijuana was conducted.
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What does using tobacco and other substances together mean for young people?
Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac
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Why ending menthol cigarette sales would benefit disproportionally affected groups
Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.
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truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch
truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.
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Young people share how nicotine use affected their stress
Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.
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3 ways tobacco use impacts your sex life
Big Tobacco works hard to make smoking and vaping seem sexy.
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Where we stand: Invest in research on sub-populations
Tobacco is not an equal opportunity destroyer.
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