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Breath of Stress Air is calling a vape what it truly is

Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

truth debunks myth that vaping nicotine relieves stress

The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes

Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju

Mental Health and Nicotine Resources

Young people share how nicotine use affected their stress

Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse

A large majority of young people who have used e-cigarettes started vaping because of feelings of stress, anxiety or depression, and many continue vaping to

Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

Teen Vogue Summit highlights anti-Black racism and tobacco marketing with Youth Board Liaison Giana Darville

Truth Initiative Youth Board Liaison Giana Darville exposed connections between anti-Black racism, mental health, and tobacco marketing as a panelist at Teen

Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization

Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.

Tobacco use in the Black American community

This fact sheet about tobacco use among Black Americans outlines patterns of use, industry targeting, and health effects.

New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

Across all 50 states, the same 5 disparities in cigarette smoking persist

Across the country, data show a consistent pattern of disparities in cigarette smoking, highlighting the relationship between tobacco use and various socioec