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College grantees are reshaping campus culture around nicotine use
Across the country, college students are leading creative initiatives to bring awareness to their 100% tobacco/nicotine-free campus policies and share resour
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Action needed: Tobacco in pop culture
Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m
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5 ways tobacco is normalized in entertainment and pop culture
As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,
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Why is smoking still being glamorized in media and pop culture?
Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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Four marketing tactics e-cigarette companies use to target young people
Young people are also exposed to e-cigarettes through targeted marketing on social media, experiential marketing, brand sponsorships, and more.
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Truth Initiative brings quitting resources to fans at Celebration Bowl
Truth Initiative’s presence brought attention to the disproportionate impact of tobacco on Black health, building on the work of its Culture + Cessation Coll
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The culture of smoking in the military
Former Secretary of the U.S.
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Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.
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Former navy secretary Ray Mabus on the culture of smoking in the military
Former Secretary of the U.S.
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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